Let's look at 10 things your site should do:
1. Establish A Presence - People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out who to go to for what.
2. More Advertising for Less Money - You get to present yourself and your services to your customers using many descriptive pages, images, interactive elements.
3. Bolster Your Current Ad Campaign - Include your web address in your current ad campaign and people will turn to your site for more information.
4. Save Time with Answers to Frequently Asked Questions Online - Do you spend time answering the same types of questions for each of your clients? Well that may never stop but there may be some hope! With a web site you can put the answers to these frequently asked questions online and have your customers visit these pages for a little self service with a Frequently Asked Questions page.
5. Educate Your Customers - The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions.
6. Get Referrals - Referrals are one of the best ways for small businesses to get new clients. On your web site you can add a "refer a friend" link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your number of referrals and make it easy for people to refer business to you.
7. Create a New Customer Base - Did you ever notice that many people who use the Internet do so in place of the old school, traditional methods (newspapers, yellow pages, etc)?
8. Get Email - On your site, make sure there's a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers. Time is money in a small business; with email you'll be saving both.
9. Establish a Relationship with your Clients - People generally prefer to do business with people they "know." On your site you will give people the opportunity to get to know your business (and perhaps you) and feel more comfortable with you. Once this is established they will be more likely to want to do business with you as compared to the other, similar company whom they know nothing about.
10. Gather Contact Information - A traditional printed newsletter can be an expensive and time consuming promotional action. With printing, postage and time spent, the costs can add up fast. With a web site you can have people who would like to receive your newsletter send you their email address. You can then email your newsletter to all of the people in your database, automatically! You don't need to pay for printing or postage for these newsletters. Continual contact with prospects is a proven tactic which directly leads to more inquiries and sales!