Maybe you want to add something more to your site than simple text and photos? The 'look and feel' of your brand should extend to your website but that might not always be possible through photos and text. If you've ever thought about wanting to use a photo editor (like Photoshop) but are afraid to commit to the big price tag, there's good news! Click on this link to try SumoPaint.com. Sumo Paint is a free online photo editor that works in your browser. You can open and save images from your hard drive or save it to the cloud. It has a lot of the same tools as Photoshop and works in a similar way.
I created the 'about' and 'shop collections' artwork on the right in a photo editor and then saved them as jpgs. I then uploaded them by dragging on 'image' elements in Weebly. It's just like uploading a picture. My customer's brand was soft, but rugged and I wanted to convey this on her site. I continued with this theme on every page to give it continuity.
Give it a try. It won't cost you a dime and you might like the results!
I keep blogging about, well, blogging. There's a reason for this. Not only do blog posts help promote your business or service, they help your profile with the search engines as well. You may not know, but active blogs get indexed more frequently by Google. In addition, did you know that each blog post is a new page in your website? Multiple pages increases your chances of being included in search results! Your blog is also a great place to build back-links!
What's a backlink? A backlink is when another website links back to your site from their site. There are some key things to keep in mind with backlinks.
Where does it come from?
There you go. A couple of ways to improve your search engine optimization just by blogging. It's up to you to optimize your site and blogging is an easy way to do this!
Is Weebly or Wordpress the right fit for you? This can be a tough choice and a lot depends on how serious you are about creating and maintaining your website as well as your ability to do this. If you're looking at making an affordable, easy to use website, then Weebly would be a front-runner. You can come in with literally no technical knowledge or special skills and, with little effort, have a professional website up and running within a few hours, and at an affordable price. If you do happen to have a few technical skills, Weebly allows you to edit the CSS and HTML. I like this feature because it allows me to use Weebly's drag and drop technology for my end-user and at the same time allows me to change the look of the site so that I can create unique looking websites (outside of the template) for my customers. I like to think of Weebly as "Party in the front. Business in the back." Weebly uses a "what you see is what you get" interface that allows the user to see what the end result will be while creating the site. Wordpress doesn't offer this, and that can be confusing.
However, when it comes to features, Wordpress is the clear winner. Because Wordpress has so many designers and programmers building tools and providing services, they offer numerous advanced features (too many to name here) that really are fantastic! I like the flexibility of these features but learning to use these features is tricky for those that may be a bit more technically challenged. Being familiar with technical terminology and jargon will make it a bit easier to create a Wordpress site. However, if you get stuck, hiring WordPress specialists to build or maintain your site is gonna cost ya.
When it comes to blogging platforms, WordPress is probably the best open source CRM (content management system). Again, it has a lot more features for blogging than Weebly. However, I can't help but come back to the simplicity of Weebly and ease-of-use. When you want to start a blog with Weebly, you literally drag and drop a page called "blog" and start blogging. That's all there is to it.
So, if you know what the term open source means or CRM, it's likely that you'll be able to use WordPress. If not, you may want to check out Weebly. Both have their strengths. Large businesses will want the flexibility that WordPress allows but small business owners, artists, musicians and casual bloggers will love the simplicity that Weebly offers when it comes to creating and maintaining their own site.
Did I mention that you can host your site on Weebly for free?
You know when you click on certain words or images on a web page and it links to a specific location within the website so that a user who clicks the link will land at the exact spot on the page you are referring to? Well, that's hyperlink specific and you can do that on your own site!
1. Pull in a custom html element as close as possible to the place you want your user to land.
2. In the html code element, write <div id="example"</div>
Where I've written "example", insert a word (the least common) from the area you want them to land in.
3. Publish the page. From the published version, copy the url line of the page where you've inserted the custom html element.
4. Choose a word or image (on another page or different area of the same page) that you want to link. Link this word in the usual way, selecting the top Website URL link (on Weebly). Paste the url that you copied and add a hash mark plus the word you have selected to link. For example, I would add #example to the end of my url.
5. Publish and enjoy your specific hyperlink!
Watch the video below to see me do it!
Blogging is a platform to quickly put down my thoughts, share ideas, and also open up discussions with my viewers (like you!). This month, make sure that you add high-quality content to your website so that people visit and link to your site. Adding blog posts and articles that your potential customers are interested in will help you to begin to build traffic. Traffic is good and links to your content are good for SEO. Creating fresh content by blogging will help you rank better in searches. Use one main keyword or one keyword phrase per post and make sure that word or phrase is in your text, titles and excerpts. Search engines like it simple and that one key word or phrase repeated in that post shows that you're legit. Blogging. It's a necessary thing.
"Somewhere along the line, I totally geeked out and now, if I'm not working on a website, I'm playing around in Photoshop or Illustrator. I still look pretty normal, but there was a nerd inside me all along. Who knew?"
"Web-building is an extension of my art training and I find it very satisfying helping people create a beautiful and esthetically pleasing site for their business or personal hobby."